As a global media brand, our customer was struggling to engage their customers and prospects to clean their data and keep it up-to-date. This led to invoices not being paid, difficulty to contact and request consent for different marketing actions and other legitimate activities.
To resolve this issue, an annual data quality budget was allocated so that offshore and onshore resources could manually solve the critical issues for the most profitable sectors. Of course, this addressed only a part of the problem and not the root cause of it.
Then, Data Trust Associates were introduced into the scene, and we were engaged in solving the cause of the problem with a limited budget and within a narrow time frame.