Like in many of our assignments, the problem was apparent, but the underlying cause was not. The Customer found it highly challenging to obtain and retain new customers for various digital products. Although the issue was clear and the solution to it was expressed, it was not always understood by everyone involved. So what do you do? Execute based on an unclear mission or try and get a better version of the truth and by doing so, create more value for the Customer.
What Changed in the Company?
The conclusion of this assessment and assignment after just 4 months led to: