Case Study

Boost your marketing with a smart data system. Build a data lake that helps you understand customers better and create targeted campaigns that really work.

Challenge

This initiative has been successfully implemented for customers in diverse sectors, including commercial banking, insurance, private wealth banking, and infrastructure.
Our clients in these industries consistently faced one or more of these pressing challenges:

• Difficulty in integrating diverse data sources into a cohesive data lake structure
• Complexity in ensuring data quality and consistency across various data formats
• Balancing data accessibility for marketing teams with robust security measures
• Developing advanced analytics capabilities to derive meaningful customer insights

Roles

This initiative usually involves several of the following people & roles. They can be found either within your organisation or at a consulting partner.

• Data Architect
• Marketing Analytics Specialist
• Data Engineer

Impact

After a routine check-up with our clients, we confirmed several of the below improvements:

1. Insight: Gained deep, actionable understanding of customer behavior and preferences
2. Segmentation: Developed highly targeted customer segments for personalized marketing
3. Efficiency: Significantly reduced time to access and analyze marketing data
4. ROI: Improved marketing campaign effectiveness and return on investment
5. Agility: Enhanced ability to quickly adapt marketing strategies based on real-time insights
6. Innovation: Enabled data-driven product development and service improvements